Yara Hamarneh is a storyteller at heart and a strategist by craft.

For over a decade, she has shaped brand identities and campaigns that cut through the noise—working with global brands, NGOs, and cultural institutions.

Her career bridges two worlds: the precision of brand and communication strategy, and the magic of film and TV production.

From orchestrating 360° brand campaigns to producing women-led TV shows and social-first films, Yara has mastered the art of translating a brand’s essence into stories that resonate.

Blending data-driven insight with creative flair, she crafts brand stories in the formats that matter most—whether on a cinema screen, a TV set, or a social feed.

These are stories that not only reach audiences but stay with them long after.